Converse One Star
Wieden + Kennedy 2018
Role: Art Director
Copywriter: Jane Cronk
Art Director: Benoit
Designer: Luca Bernardino
Creative Director: Ida Gronblom
Rated One Star
One Star is the rebel of the Converse brand, it's the anti-hero shoe for anti-heroes. This campaign celebrates the impulsive, audacious and fearless behavior of those who aren't looking for 5-Star approval.
![](https://freight.cargo.site/t/original/i/67825b46cb3019c7f273c26820ae59e3c8a3927cd886f271260f22ac7212c509/One_Star_KV.png)
![](https://freight.cargo.site/t/original/i/bdd6d4809700406cfe197b1cc61d73bd0d8d9af75c3f4587bddbab0be595e892/ASAP_NAST_LT_BLUE.png)
![](https://freight.cargo.site/t/original/i/05f9f6715dd18c5b755622a90b97395a84a2df98dec34ca234b414782f224dc3/One_Star_3_Layout_nast_blue.png)
![](https://freight.cargo.site/t/original/i/41eecfd1802b0e81e8a119da743c84d155dc71aeaa2092ab353f299cd287651e/OH_PINK_PAPER.png)
![](https://freight.cargo.site/t/original/i/91b988463a1455cd06b1805384eed842658fa7116ffd8b0e1d6435d8b06b879a/One_Star_3_Layout_OH_PINK.png)
![](https://freight.cargo.site/t/original/i/8650b179550e95a1ad4fac6c7522f5a9ab21dae2b6ec9fe6119ac2afcea7b4cc/MABEL_YELLOW_PAPER.png)
![](https://freight.cargo.site/t/original/i/6f4a2e31787156e7edaf7277d179e8a6574395b106782d0cacdfe0d62d764516/One_Star_3_Layout_MABEL_YELLOW.png)
![](https://freight.cargo.site/t/original/i/131f83b8f0548701954a119d964532eca49f65081a3811cac9ec4cba634d101b/TOVE_BLUE_paper.png)
![](https://freight.cargo.site/t/original/i/f8adcc32b213f9d016ccdf00c2f3212a2c1bcac2accc9ba1f6460ccf3d95574e/One_Star_3_Layout_TOVE_BLUE.png)
![](https://freight.cargo.site/t/original/i/90f5cce795f86e45b068b0c8ef8e207c22bfee83cd12466cd42cf76f80c12422/LEO_YELLOW_PAPER.png)
![](https://freight.cargo.site/t/original/i/3157175eb16348fd4f30ae4474a8ef18218cd4990e76d181bd23161c2b6d32ed/One_Star_3_Layout_LEO_YELLOW.png)
![](https://freight.cargo.site/t/original/i/58dd4ac0992926ad73f9b404a1187cd38501a2f1ea36c57b3810cca185e02b4b/SAGE_RED_PAPER.png)
![](https://freight.cargo.site/t/original/i/590e8ada7f9eab8a373462fed62bd2a8cb7c9f54d6293891106c1ba26848f1ae/One_Star_3_Layout-SAGE_RED.png)
![](https://freight.cargo.site/t/original/i/ed0ca2f91b2022ac1dab93817e6d5c246e5fef4ce7c469790643d5b50a554df0/AAP_NAST_YELLOW_paper.png)
![](https://freight.cargo.site/t/original/i/0b1989f447525e9e8ae5f96a3c7ed750dff6de9de457144e9a7e7ca0d5f1591b/One_Star_3_Layout_ASAP_YELLOW.png)
![](https://freight.cargo.site/t/original/i/1981ea003543dbd29861ddb5c3937e597b0b364af7db48403b48c7956137027f/BROCKHAMPTON_PAPER_2_brockhampton_turquoise.png)
![](https://freight.cargo.site/t/original/i/6cb7d12739992a8c3dbf6bdc4e4d61fba77b75f811ac1b18910147665a57e515/One_Star_3_Layout_brockhampton_turquoise.png)
![](https://freight.cargo.site/t/original/i/b21fea26676e0d00bb87fd3d891c1336ce7e78c9414e2fa16bdb83b082ffac45/OOH_LAYOUT_6.png)
![](https://freight.cargo.site/t/original/i/aea3aee2a4d4a247a215e007ea900e0dc9c45fcf9a6dddf2df490669da7085a2/OOH_LAYOUT_2.png)
![](https://freight.cargo.site/t/original/i/a857bb6177ec0dfaa2cb026c5a974dd71ece094a3a52c75d9c84dc639ce41719/OOH_LAYOUT_4.png)
![](https://freight.cargo.site/t/original/i/1cb400cbefef2224fbd34163cc329a02b36d473ace6284d9e7e162916dcdedd7/OOH_LAYOUT_5.png)
Converse
Client: Converse
Anomaly 2015
Role: Art Director
Copywriter: Josh Chua
Creative Director: Fab & Ida
Wetropolis - Converse Counter Climate
To help launch Converse’s first-ever water-resistant Chuck Taylors, we followed the 24hr forecast of the wettest city on earth: Wetropolis — a futuristic, urban landscape where the rain never stops.
In an interactive music video with rapper Keith Ape we toured Wetropolis and explored every water resistance test we could.
![](https://freight.cargo.site/t/original/i/6fc718312079c42b07250ad58da427d8fc18957be887557a95498474589e3033/Keith_KVS_hero.png)
![](https://freight.cargo.site/t/original/i/6014e18bc805c850488d8bf0478999d59cfc0e76d499e6c812461d15547c2d01/Keith_KVS_final.png)
![](https://freight.cargo.site/t/original/i/05f87ed582183c6d232b1d399da1a2ab72980f95edbfb1f50b27d687dbb429e3/Keith_KVS_7pm.png)
![](https://freight.cargo.site/t/original/i/16ffa92788811842f6866deb3fb5b5b56dda54e0478a07f5ab3e8de7584ba587/Keith_KVS_3.png)
![](https://freight.cargo.site/t/original/i/2dd56e25c6609d053e7c75908e2e74566b63cee240300633e7a4da22e603ee65/Keith_KVS_9pm.png)
![](https://freight.cargo.site/t/original/i/8e9da0ef52bdd97a80e0d0f311a17b79a529265a7f2ef0ae6d7aa86eded436c8/Keith_KVS_10pm.png)
![](https://freight.cargo.site/t/original/i/2da5aafacaa8db73ad40fe6c2a86b7acd1a4864ae6a42d9543c8d3cb4cb82ff2/Keith_KVS_11.png)
![](https://freight.cargo.site/t/original/i/b864ad88a5c4991d2d5e124b69fe5dc3d1adbf21c031b1b7b5e8e760e3637e4c/Keith_KVS_6.png)
![](https://freight.cargo.site/t/original/i/27e9bf0e63f69a0290d3404429ae1b574c669768bb4af4968e424a9723f26811/Keith_KVS_7.png)
![](https://freight.cargo.site/t/original/i/64a5443427ca0b956f12ad3fd0d1769218bfa4f906eddd36d4110198de34f516/Keith_KVS_8.png)
![](https://freight.cargo.site/t/original/i/8aca969f99faff7829e78c539e8a7b823545b95752e792c23ff34ebef17c19e1/Keith_KVS_ad_2.png)
![](https://freight.cargo.site/t/original/i/1cfefc6081966a4245961c0539a5f3cd166b890bbb7b54f703a0689590c37fc3/Keith_KVS_shoeprofile.png)
![](https://freight.cargo.site/t/original/i/8151f3e01bb64dec37f68f9bd9a3070e2e1d1aa890afb1fa531891ef2b37fe84/night_wheat_paste_night.jpg)
Wetropolis Music Video w/ Keith Ape
Director: BRTHR
:15
![](https://freight.cargo.site/t/original/i/316b77c7ad738881ecd1b483a0836a69e0e248b0e21a090f94ef4d8b757b4ed4/Keith_KVS_last.png)
Converse
Client: Converse
Anomaly 2017
Role: Art Director
Copywriter: Josh Chua
Creative Director: Fab & Ida
The Modern Collection
Converse was reinventing famous silhouttes from their vault for the modern era. Each video spotlights a shoe where it transforms from it’s past to the present, all the while showing the history behind the shoes design.
![](https://freight.cargo.site/t/original/i/adc3f312e738d67a77d6a24f9890be365f557ca69c599b0d10f44ce42f84a5de/modern_collection_1.png)
![](https://freight.cargo.site/t/original/i/4a4ef9cb1bb6f4e1ee6dbddb93c4eab0fd42c7954a6bbfe6bea701264f97f5e5/modern_collection_thunder_1.png)
![](https://freight.cargo.site/t/original/i/af4ac981e9b7857c09723d3a192ed18e69babb3de8cd0612a248342ba791bf07/converse_3.png)
![](https://freight.cargo.site/t/original/i/1264b4a8d4f3c189f10632883ba7ba63671543d1c4ea9882a9dfdc22171d4f8e/converse_old_1.png)
![](https://freight.cargo.site/t/original/i/0ce0b74d3f9316e49ea68794c87f26369f41c81107bb4cd554c542cc95018a49/modern_collection_all_star.png)
![](https://freight.cargo.site/t/original/i/4be4f80380ef965b3a9db922ebc2f161799c2ee0dce3c1d83522d6cb8822b439/AUckland.png)
![](https://freight.cargo.site/t/original/i/ee36cb446f2539bb100453ce95c2dee618380228a5d5496fe76836067a2973cc/converse_4.png)
![](https://freight.cargo.site/t/original/i/7e88d923543e25fb3d2122e3c48fb10d0acf86f6f400871b77c6123dd4d17b72/JP.png)
![](https://freight.cargo.site/t/original/i/46a024e8e508cc289d9fe239128e2314763b32276a171b9292582341cce1acbf/converse_2.png)