Kraft Mayo
Wieden + Kennedy 2021
Role: Art Director
Partner: Andrew Kim
Creative Director: Laddie Peterson
The Mayo of Mayonaise
We created Kraft Mayo’s first brand campaign based off the idea mayonnaise is a very divisive condiment surrounded by plenty vocal haters. The campaign in turn was looking to be very confrontationally proud of loving mayonnaise.
![](https://freight.cargo.site/t/original/i/f2c5767fa9c3cab507c569578dba1023410c6852e1ce49d90859e1cf59f6cc4f/hero.png)
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![](https://freight.cargo.site/t/original/i/bc68f468eb7f6c39b4694c99f5b5c42d5b4fafa48800697c4fa74dcc0eff13d5/kraft_layout_2.png)
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![](https://freight.cargo.site/t/original/i/862bbcf337cc2dedccfa54c8e4c3c8724066419f18e1526bf396a0a71453915b/kraft_layout_3.png)
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![](https://freight.cargo.site/t/original/i/8660bc946e91925f13d422513823885794fdad6fa1e9ce04e0719f665decfffd/ATT_202101_Heinz_Mayo-47_vday.png)
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